One way links are given and accepted with love and are for ever. grab them

Unlike Reciprocal Links, One-Way Links also known as Inbound Links are obtained by you or in fact given to you with Love and for ever. Yes, they have come to stay. One-Way Link is a link pointing to your website from another site. You do not have to link back to that website. In other words you need not reciprocate. One-Way Links play a vital role in increasing your Link Popularity.

Link Popularity is a measure of the number of sites of quality and relevance that point to your website. The more number of such sites, the higher will your page rank be.

Search Engines consider One-Way Links superior to Reciprocal Links because the website that links to your site without getting a link back, endorses the fact that yours is a website of quality.

Webmasters are known to adopt various methods to artificially increase the Link Popularity of their websites, such as purchasing of high PR links. Search Engines have now become aware of this and hence major Search Engines appear to be devaluing sites that solely depend on reciprocal links.

Good Reciprocal Links are often obtained by begging and are in some instances not permanent due to unethical practices of some webmasters. On the other hand One-Way Links have a different story to tell.

1. If your website has good content and valuable information, other webmasters will link to your site, because they Love and appreciate the contents of your site. You thus get a permanent One-Way Link more often with the same theme as that of your website.

2. I have posted about 550 articles in my website written by other webmasters, because I Love those articles and would like my visitors too, to appreciate and benefit from these articles. Similarly several hundreds of webmasters have published my articles in their Directories, Ezines, Newsletters and Websites for the same reason.

Writing expert articles of quality, that are informative and educative, sincerely from your heart is appreciated by the audience. The result is that your articles are often sought after and published by webmasters. Thus you are given a permanent One-Way Link with Love.

3. Listing in Web Directories is another great way of securing One-Way Links. In addition to well known Directories such as Yahoo Directory (charges a fee for guaranteed listing), The Open Project Directory (DMOZ), and Joe Ant Directory, there are several other Secondary Directories that Love to list your website without requesting a link back. A list of these Directories can be obtained by going into the Search Engines. By submitting your website to the relevant category in these directories you are assured of a high quality relevant One-Way Link that will be there for ever.

Furthermore there are several high PR Directories who Love to list your website but charge a fee for listing. Get listed and you are again assured of a quality relevant One Way Link for ever.

4. If you have purchased a product and like the product, write a good testimonial about the product and send it across to the webmaster or vendor concerned with your URL in it. He would be thankful to you and would Love to publish your testimonial, thereby giving you a One-Way Link.

In addition to these methods there are additional ways in obtaining one way links by posting relevant comments in Forums, Blogs and submitting Press Releases etc.

To increase their link popularity, webmasters endeavor to acquire as many quality reciprocal links or one way links. For reasons already indicated Webmasters Love one-way links and Search Engines appear to Love them even more.

The manner in which One-Way Links are obtained can be viewed from a different perspective altogether.

Webmasters Love your website and link it to theirs. They love your articles and post it in theirs. They love your product and write a glowing testimony. Directories love your quality website and list it. You love them in return for giving you a One-Way Link for ever. On the other hand in reciprocal links exchange or link trade as some term it the whole approach revolves around begging and bargaining.

The more number of relevant one way links you obtain, the greater and faster your chances of increasing your link popularity and climbing up the Page Rank ladder. The benefits of a high page rank are numerous. So the earlier you start to capitalize on these On-Way Links that are given for ever with love, the happier you are going to be.

Search engines and web directories

After you have built a website and optimized it by tuning its meta tags to the best, it is the time to get it submitted to major search engines and directories. So, that your site gets indexed by the search engines and the directories. There are lot of confusions in submission to search engines and web directories. Here, I would try to clear this confusion. A close study of search engines and web directory will sure help to solve this confusion.

search engines

When you submit your website to a search engine, it reads your site meta tags, looks their relationship with the contents, indexes you website and assigns a rank to your site according to the algorithm it follows. Here, you should understand that by submitting your site to a search engine does not mean that you will start getting high traffics just after its submission. This simply means that now the search engine knows about your site and its pages and would place you in its SERP (Search Engine Result Pages) according to your rank in its index.

You must have read very often about the offers for submitting your site to thousands of search engines for a fee, no matter small or big. No doubt that there are really thousand of search engines on the web but most searches are routed through a few major search engines like Google, Yahoo, MSN, AOL, alltheweb etc. If you submit to these search engines alone, it is really enough to get noticed in the search engine world. I am giving their site submission URLs and little info about their strategies.

Google

google. com/addurl/?continue=/addurl.

They ask you to submit your top level page and have pretty easy to understand instructions for submission. Google updates its index normally once a month.

Yahoo

submit. search. yahoo. com/.

They have two options free and paid. Free listing takes about 30 to 45 days. However paid listing assures a quick listing of your site.

MSN

search. msn. com/docs/submit. aspx.

MSN in routine picks new websites having good inbound links. So if you have good inbound links, your site will be picked for listing in MSN even if you don't submit your site to them.

AOL

You can not submit to AOL directly but if your site is indexed by Google, AOL will most likely include your site in its index too.

Web Directories

Web directories are different with respect to search engines. A search engine uses its algorithm to index and rank a website through its regular crawling process whereas a web directory is defined into several categories and subcategories where it contains the websites submitted. In this way a web directory is considered an expert index of sites. Here you select a category and subcategory for your site and submit your site to it. Visitors come to brows a specific category in a directory as per their interest. This ensures that your presence in a specific category will attract a targeted visitor. Most of the search engines use these directories to update their data. This also increases your chance of getting high rank with search engines.

These directories can be classified into free directories and paid directories. Normally, free directories take comparatively more time to list the submitted sites. Whereas the paid directories list the submitted sites instantly. Some good free directories are DMOZ, Yahoo!, World Wide Index, AbiLogic, Gimpsy, JoeAnt. However, good paid directories can be named as Arielis, BOTW, BlueFind, Microsoft bCentral, and GoGuides.

Before submitting your site review your site thoroughly and make sure that your site has no broken or dead links. Write a suitable description of your site to put into the description field of submission form. Search thoroughly the categories and subcategories before selecting the category for your site. They normally offer you to suggest one if you don't find a suitable one.

No doubt, submitting your site to major search engines and good rank directories help increasing the traffic and good placement in SERP (Search Engine Result Pages). Submission to good directories is something which ensures this goal.